The Gamification Report Blog

The Dark Side of Oxytocin adult learning behavioral science business objectives corporate training gamification motivation Apr 22, 2019

by Jonathan Peters, PhD
Chief Motivation Officer, Sententia Gamification

In several of my articles and webinars, I’ve noted the importance of story in learning programs. Specifically, I mentioned the work of Paul Zak who, with the help of the Department of Defense, has shown that when we...

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Raspberries, Learning, and a Dose of Dopamine adult learning behavioral science e-learning gamification instructional design motivation Apr 15, 2019

by Jonathan Peters, PhD
Chief Motivation Officer, Sententia Gamification

We LOVE dopamine. The release of this neurochemical in our brains rewards us when we do things that are/should be good for us and/or the passage of our DNA to the next generation. We feel pleasure, for instance, when we see a...

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Play Makes You Smarter—Seriously adult learning behavioral science e-learning gamification motivation narrative Feb 18, 2019

by Jonathan Peters, PhD
Chief Motivation Officer, Sententia Gamification

Science shows that the bigger your brain, the more you play and the more complex your play is—at least compared with other animals. From dogs to dolphins, the bigger the brain, the more likely you are to play.

...

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Using an "In-Game Economy" in Your Learning Programs behavioral science e-learning game design gamification motivation Feb 04, 2019

by Jonathan Peters, PhD
Chief Motivation Officer, Sententia Gamification

In-game economies are a common game mechanic in gamified learning programs; however, it is important to understand that people interact differently with economies based on their Motivation Profile. Without such an...

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Lotteries as a Game Mechanic… Fun or Manipulation? (Part 1) adult learning behavioral science e-learning game design gamification instructional design motivation Dec 30, 2018

by Jonathan Peters, PhD
Chief Motivation Officer, Sententia Gamification

Recently I read some interesting research on the use of lotteries to change behaviors. While the results of these different programs are significant, people criticized the use of lotteries as manipulative, even when this game...

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What Makes Story So Powerful? (Part 2) behavioral science gamification motivation narrative Nov 05, 2018

By Jonathan Peters, PhD
Chief Motivation Officer, Sententia Gamification

When we hear someone else telling a story or sharing a metaphor, our brain quickly searches for similar experiences we’ve already had.

You probably haven’t been to Kakadu National Park. You probably haven’t...

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A Long View of Gamification and Learning adult learning behavioral science gamification Aug 27, 2018

When you mention your intention to gamify of learning program, have you ever run into resistance? Have you ever had a higher-up say, “We’re serious people doing serious work,” or “We don’t pay them to have fun”? (Have you asked to go to a gamification...

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